We all act as sales people at some point in our day. Have you ever had a disagreement with your spouse about where to go on vacation? How do you overcome this? Perhaps one of you wants to go camping in the mountains, and the other wants to go to a beach resort.
Likely each of you will present a series of points as to why your vacation idea is better. For example, camping in the mountains will offer beautiful scenic views, and the opportunity for fantastic nature walks. The kids will love it! On the other hand the resort might offer all kinds of activities for the kids, as well as some gorgeous scenery of it's own.
The spouse that makes the most convincing argument will have their way. It probably would't hurt to get the kids on your side either! In sales there will always be an actual decision maker, but it doesn't mean that others don't influence the decision. If you recognize this, you'll likely be more successful.
The same logic applies in actual business situations. Everybody in your Organization should consider themselves a part of the sales equation. You might be thinking this is a bit of a stretch, but it's true.
For example, consider the company accountant. Let's say he's attending an industry function and he has nothing but negative things to say about your organization. This type of action can most definitely affect your bottom line. You want your employees espousing the positives of your organization at every opportunity.
Developing a strong corporate culture, where your employees are satisfied and onboard with your goals, is essential to your success. As I've discussed in a previous article which you can find here, your people are your greatest assets. They can also be your worst asset if they aren't treated properly.